Got Harley?

Some people have said that media can shape public and convey an image that people want to emulate. And that possessing the product or doing the action being glamorized will cause people to want that product. And having that product will give them the feeling that that was induced by the story telling that glamorized that product.

Here is one example of how Harley Davidson motorcycles are glamorized. In this commercial they blend sexuality, higher social standing ("Respect"), and the feelings linked to it, with the Harley Davidson motorcycles.