Wednesday, January 31, 2007

Century Of Self

In the documentary "Century of Self"(wiki), Adam Curtis illustrates how advertising was used through the 20th centery to shape public and popular opinion. One of the most significant persons presented in this documentary is Edward Bernay, a nephew of Sigmund Freud, who became thought of as an advertising genius.

One of the most noteworthy things he accomplished is how he changed women's views of smoking in the 1920's.

It is a four part series. You can watch them below.

Part 1:

Part 2:

Part 3:

Part 4:

Recommended Links:
- Cycle Santa Monica! community forum

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