Are drving Hybrid cars like a smoker trying to curb a smoking addiction by smoking "lite" cigarettes?
The film maker of "Try The Patch" playfully suggests that instead of smoking "hybrid" cigarettes, that people consider trying "the patch"(AKA "Bike" or bicycle) to help end their addiction to smoking cigarettes completely.
"Try the Patch" uses the metaphor of smoking on an elevator to unveil the truth about transportation pollution. The myth of the "green" car is similar to myth of the "light" cigarette. Both are still toxic. Just as the patch offers a cure to cigarette addiction, the bicycle can end our addiction to cars. Many times more energy efficient during all phases of their life and fueled by willpower bicycles offer promise for a sustaible future. (source blip.tv )